Filter all articles by topic or brand
-
New Online Course Available Now
Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...
-
Maserati enters Formula E: the future is electric
On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...
-
Marketing Racing #11: Bentley and Fanatec unite Real and Virtual Motorsport
It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...
-
This week, I have something a bit different that I hope to replicate soon in the future. The focus is, in fact, a video. I have had the pleasure of interviewing Luca Venturi. Luca is an experienced professional within the luxury automotive industry. He...